Peet’s Coffee Glorious Plaza Store丨Xian, China

As Peet’s Coffee’s first flagship store in Northwest China, the Xi’an Glorious Plaza outlet blends the brand’s timeless craftsmanship and refined spirit—established in 1966—with the rich cultural heritage of Xi’an. Partnering with Mexarts Contract, the space introduces a core product concept centered on “Urban Eastern Aesthetics,” bringing the store’s vision to life with clarity and depth.
The design proposal captures the brand’s essence—elegant yet inviting, classic yet forward-thinking—while enhancing the overall spatial storytelling. Every detail is crafted to deepen brand recognition and offer customers a meaningful encounter with both Peet’s identity and the cultural soul of Xi’an.